Retail stores are constantly trying to increase their conversion rate. For clothing retail stores, in particular, that conversion point becomes more favorable when the customer enters the dressing room. Every store is unique; they have their own style and they want their customers to have a specific emotional experience and connection to the brand. It is so crucial that fitting rooms have the same style and the best possible lighting that accentuates the customers outfit. Poor lighting can cause the customer to become disinterested in the products and leave the store without making a purchase. Retailers should aim for lighting that compliments and accessorize the fitting rooms with angled mirrors which will make the customer feel like a model!